Bajaj Pulsar NS400: A New Challenger in the European Market
Bajaj has introduced a new model that is making waves in the European motorcycle market. The Pulsar NS400, a naked motorcycle, is not only undercutting entry-level 125cc models but also offering performance that rivals more expensive bikes. This model is powered by an engine derived from KTM, showcasing Bajaj’s deep connection with the brand.
For a brand as dominant as KTM, the past few years have been challenging. The company faced financial difficulties, leading many to question its future. However, through a series of loans and restructuring efforts, KTM managed to survive. During this time, Bajaj was actively involved, leveraging its long-standing relationship with KTM to strengthen its position in the market.
Bajaj had already been deeply embedded in KTM’s ecosystem for years, working on building bikes, sharing platforms, and gaining insights into the business. When the opportunity arose to take control, Bajaj acted swiftly, transforming a partnership into a more strategic alliance. The result is the Bajaj Pulsar NS400, a bike that reflects this new direction.
The Pulsar lineup has always been popular, especially in markets like India, where it caters to a wide range of riders, from basic commuters to performance enthusiasts. The NS400 is now entering what is considered “big displacement” territory in Asia and parts of Europe. It aims to make a strong impression with its design and performance.
At the core of the NS400 is a familiar engine. Bajaj uses the older 373cc single-cylinder engine from the KTM 390 Duke, which has proven its reliability globally. This engine is tuned to deliver 40 horsepower at 8,800rpm and 35Nm (around 25 pound-feet) at 6,500rpm. This output places the NS400 within A2 limits in Europe, ensuring compliance while still delivering a lively ride.
Modern features are included to enhance the riding experience. These include ride-by-wire, multiple riding modes, traction control, and a full-color TFT display with smartphone connectivity. While it lacks some of the advanced electronics found on pricier KTM models, this is seen as a deliberate choice to keep the bike accessible rather than stripped down.
Suspension is provided by a 43mm USD fork up front and a preload-adjustable rear shock. This setup is simple but effective, meeting the needs of the NS400’s intended purpose.
Photos by: Bajaj
Pricing That Speaks Volumes
The pricing of the NS400 is arguably the most significant aspect of its launch. In Spain, the NS400 is priced at 4,499 euros, approximately $5,200 USD. This price point is not just competitive; it is disruptive. It undercuts several 125cc entry-level models such as the KTM 125 Duke (5,299 euros) and the Honda CB125R (5,050 euros), while offering significantly more performance and presence.
For riders in markets not restricted by tiered licensing, like the US, this kind of value is almost hard to believe. Entry-level bikes in the US rarely reach this price point, and when they do, they don’t come close to the specifications offered by the NS400. If Bajaj ever decides to bring the NS400 to the US, it would not just shake up the market but force other manufacturers to reconsider what “entry-level” truly means.
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