NVIDIA’s DLSS 5 rollout has not gone as smoothly as expected, and now there’s another unexpected development. The company’s own promotional trailer for DLSS 5 has vanished from YouTube, but not for the reason you might assume.
The video, which was first showcased at GTC last month, demonstrated DLSS 5’s enhanced neural rendering features. The demo clips, including scenes from Resident Evil: Requiem, caught attention for their lighting and overall visual quality. However, the technology quickly became a subject of controversy, albeit for less positive reasons.
A significant portion of the criticism has centered on how DLSS 5 impacts visuals, particularly when it comes to character faces. Some players believe the AI processing smooths things out too much, resulting in a slightly artificial appearance. Online reactions have been mixed, with some users expressing strong disapproval. Reports indicated that the official trailer had a low like-to-view ratio despite attracting millions of views.
NVIDIA CEO Jensen Huang has addressed these concerns multiple times, emphasizing that developers retain control over how the technology is implemented and that DLSS 5 is designed to support, not replace, a game’s original aesthetic. Despite this, the debate surrounding the technology has not settled.
The situation has taken an unusual turn. The DLSS 5 trailer on NVIDIA’s GeForce YouTube channel was removed, but not by NVIDIA itself. Instead, it was taken down following a copyright claim. According to reports, an Italian broadcaster named La7 used parts of the trailer in a program, which led to a copyright claim through YouTube’s Content ID system. As a result, not only was NVIDIA’s original video, which reportedly had over 2 million views, removed, but other uploads using the same footage were also blocked.
This incident highlights the limitations of YouTube’s automated Content ID system, which does not always accurately identify content. In this case, the trailer is clearly NVIDIA’s own creation, so the takedown is likely temporary. Nevertheless, it adds another layer of complexity to what has already been a challenging rollout for DLSS 5.
For now, the discussion around the technology and its implementation seems far from over. The controversy continues to unfold, with both supporters and critics weighing in on the future of AI-driven graphics enhancements.
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