Rabat: A Cultural Crossroads and UNESCO Book Capital
Nestled along the Atlantic coast, Rabat is a city rich in history and culture. While it may not be as popular as other Moroccan cities like Marrakech, it offers a unique blend of traditions, architecture, and literary heritage that makes it a compelling destination.
This year, Rabat has been named the UNESCO Book Capital, a title it received in 2024 due to its role as a ‘cultural crossroads.’ The recognition highlights the city’s growing significance in the world of literature and education. Audrey Azoulay, UNESCO’s director-general, emphasized that Rabat is a place where books help transmit knowledge and the arts in all their diversity. She noted that the city’s thriving book industry plays a crucial role in advancing education, aligning with UNESCO’s mission.
Rabat is home to 54 publishing houses and an increasing number of bookshops, making it a haven for bibliophiles. The city’s book industry contributes to its creative economy and fosters a culture of learning among residents. According to UNESCO, the initiative also empowers women, young people, and disadvantaged communities through reading. Further efforts are planned to improve access to books and promote literacy.
The UNESCO World Book Capital program began in 2001, and Rabat is the 26th city to receive the title. It follows Rio de Janeiro (2025) and Strasbourg (2024). The selection is made by the UNESCO World Book Capital Advisory Committee, which includes representatives from various international organizations such as the European and International Booksellers Federation (EIBF), the International Authors Forum (IAF), the International Federation of Library Associations (IFLA), and the International Publishers Association (IPA).
Despite its impressive literary culture, Rabat often remains overlooked compared to more well-known destinations. However, its recent designation as the UNESCO Book Capital could change that, drawing attention from book lovers and travelers alike.
Interest in Rabat has already increased significantly. According to Skyscanner’s annual 2026 Travel Trends Report, the city was fifth on the list of trending destinations. It saw an 87% year-on-year increase in interest, with Italy’s Salerno, the Western Pacific island of Koror in Palau, Kochi in Japan, and Bilbao in Spain making up the top four.
Travel writer Erin Waks recommends visiting the Kasbah of the Udayas, an ancient fortress that feels like a “regal, dramatic palace.” Other notable attractions include the Rabat Medina, a UNESCO World Heritage Site dating back to the early 17th century. The area features a terracotta stretch of ramparts and towers, with decorative gates leading into the old town. Visitors can explore vibrant streets filled with stalls offering souvenirs, handmade crafts, and trinkets.
For those interested in modern architecture, the Zaha Hadid-designed Grand Theatre stands out as the largest performing arts complex on the continent. Its striking design and cultural significance make it a must-visit for architecture enthusiasts.
