Claridge’s: A Timeless Art Deco Masterpiece in Mayfair
Stepping into Claridge’s hotel in London’s sophisticated Mayfair district is like travelling back in time, particularly when celebrating the centenary of the iconic Art Deco movement. This isn’t just any hotel; it’s a place where even the facilities are considered so fabulous, one could practically “live in them,” as a knowledgeable guide, the hotel’s archivist Kate Hudson, cheerfully points out.
The journey begins in the lobby, a striking expanse of black-and-white checkerboard marble tiles. A decadent archway, crafted from pressed metal and patterned glass, leads the way, its “ladies room” signage softly illuminated by a gentle white light. Inside, the space embodies the very essence of the Art Deco era – a period synonymous with glitz, glamour, elaborate styling, and exquisite craftsmanship. The walls are adorned with dado oak panelling, complemented by a whimsical mural. This vibrant scene features dreamily silhouetted palm trees and a flamboyant parrot, a charming nod to the beloved pet of long-time guests and philanthropists, Stephen and Virginia Courtauld. Adding to the tropical theme and the era’s characteristic exuberance, a column between two archways is playfully decorated with painted treasures, including strings of pearls, gold chains, and cameo brooches.
The experience is further enhanced by the presence of aproned bathroom attendants, some of whom have dedicated decades to Claridge’s, as Hudson notes. They are readily available with hand towels, a service that’s especially appreciated with a small tip left on the silver plate. As you exit, take a moment to admire the two opulent polished wooden dressing tables. Each boasts extravagant arched bevelled mirrors and delicate glass lamps, accompanied by welcoming wooden chairs. These are designed as spaces for guests to pause, perhaps to apply lipstick and rouge, or even, in a bygone era, to light a slim cigarette.
To illustrate the era’s spirit, Hudson shares a captivating black-and-white photograph. It depicts dancing girls gathered around a dressing table, their elbow-length gloves matching their dazzling beaded hair nets and shimmering flapper dresses. The mirrored reflection captures their readiness for a night of revelry, their smiles wide, and a hint of that long-ago era’s sassy sparkle in their eyes.
The Birth and Bloom of Art Deco
Hudson’s insights extend beyond the hotel’s immediate splendours. She explains that while the term “Art Deco,” derived from the French arts décoratifs, didn’t gain widespread use until the 1960s, the globally recognised design movement officially began in 1925 with the Exposition Internationale des Arts Décoratifs et Industriels Modernes in Paris.
“Up until that point, it was called the modern decorative style, and all kinds of other things,” Hudson elaborates. “But the exhibition in Paris is considered the birthplace of Art Deco. It was put on by the French government who wanted to take ownership of style and taste, and really set themselves up as the arbiters of such things.”
The exhibition was an undeniable triumph. Running for several months, it attracted 17,000 exhibitors, primarily from Europe, and millions of visitors from around the globe. “I can’t think of anything comparable today,” Hudson remarks. “It was the place to see and the place to be seen, and the success of the event rippled throughout the world and is still recognised today in architecture and design.”
A Reflection of Inter-War London
The Art Deco era also beautifully encapsulates the unique boom period between the two World Wars. In London, this was the golden age of the “Bright Young Things” – a carefree, bohemian generation of socialites and young aristocrats who embraced extravagant fancy dress parties, fuelled by exotic cocktails and recreational drugs. This era was a playground for a constellation of creative talents, including writers like Nancy Mitford and Evelyn Waugh, and the renowned society photographer Cecil Beaton.
“‘The Roaring Twenties’, ‘The Jazz Age’, ‘The Bright Young Things’ – all those phrases, which we use so glibly, marked London’s inter-war period,” Hudson explains. “It was this incredibly stylish period, but also a very unsettled period with a feeling that life is slightly fragile. In many ways, there was a sense of carpe diem, you know, to just enjoy those moments.”
Claridge’s Enduring Allure
Even today, a stay at Claridge’s evokes a similar joie de vivre. For Londoners conducting business in Mayfair, the hotel is a natural meeting point, whether for a rendezvous in the fabulous lobby, a sophisticated champagne in The Fumoir bar, or a delightful brunch under a gleaming Chihuly glass sculpture in the magnificent Foyer restaurant. For international guests, it offers an unparalleled people-watching opportunity, a chance to witness London at its most vibrant, from fashionistas and celebrities to local characters like the chatty, top-hatted doormen, the seasoned, second-generation concierge, and the Mayfair locals who treat the hotel as their second home.
This distinctive hotel atmosphere is not a recent development. Claridge’s has been operating on its current site since 1856. However, its substantial rebuilding between 1894 and 1898, overseen by architect C. W. Stephens (also responsible for the design of Harrods department store), is credited with its striking Victorian grandeur and facade. Following the success of the Paris exhibition, a significant refurbishment and extension project took place between 1926 and 1932. This ambitious undertaking, initially led by high-society designer Basil Ionides and later continued by architect Oswald Milne, ensured the hotel evolved seamlessly with the changing times.
Standing outside with Hudson, the hotel’s facade tells a compelling story. The classic red-brick Victorian frontage harmoniously blends with a glorious Art Deco entrance. The former circular carriageway for horse-drawn carriages has been replaced by an impressive black and white portico, featuring plate glass and chrome metal flanking playful “jousting tent” revolving doors. Above the portico, positioned behind large, fluttering Union Jack flags, are fruit-filled black urns – replicas of a motif featured in the original Paris exhibition catalogue.
“It’s rather wonderful, isn’t it?” Hudson muses as the tour re-enters the lobby. This space is another testament to the hotel’s enduring elegance, with its gleaming marble floors, doorways embellished with plaster tassels, geometric carpets, and an original Lalique glass panel. This exquisite piece was gifted to the hotel in 1926 by the renowned glassmaker René Lalique himself.
Settling into plush leather couches near the lobby’s Georgian fireplace (which was relocated from the sister hotel, The Berkeley, in 1898), one can admire the heavily ornamented Victorian ceilings and cornices, and the imposing original wooden staircase that spirals upwards. “It’s such an eclectic mix of styles, and yet somehow it works because the layers upon layers of history make it so individual,” Hudson observes.
A Suite of Deco Delights
Later, with the tour concluded, the experience continues in a luxurious two-roomed suite. This accommodation masterfully blends modern amenities with contemporary Deco touches, evident in the geometric carpets, wood and chrome accents, and furniture and fabrics adorned with the era’s signature zigzag, chevron, and sunburst motifs. A copy of F. Scott Fitzgerald’s Flappers and Philosophers awaits on the coffee table, but other plans beckon. On the concierge’s recommendation, a visit to the West End to see the stage adaptation of The Great Gatsby is on the agenda. As lipstick is applied in the suite’s chic black and white marble bathroom, Hudson’s parting advice echoes with a smile: “Always judge a hotel by its loos.”
More Historic London Stays
For those captivated by the allure of historic hotels, London offers several other notable establishments:
The Connaught: Nearing 130 years old, this distinguished Mayfair hotel has welcomed esteemed guests such as Dwight D. Eisenhower and Charles de Gaulle. It features lavish suites, dedicated butlers, three Michelin-starred dining, and the celebrated Connaught Bar, a favourite among both locals and visitors. Visit the-connaught.co.uk.
The Langham: Opening its doors in 1865 on Regent Street, The Langham was hailed as Europe’s first “grand hotel.” It was a premier destination for high society, royalty, artists, and authors. In the 1870s, it pioneered luxury with electric lights, hydraulic lifts, and air-conditioning – a commitment to elevated comfort that continues today. Recent additions include the luxury tavern, The Wigmore, and the Chuan Spa. Explore more at langhamhotels.com.
Brown’s Hotel: Another Mayfair institution, Brown’s opened in 1832 and holds the distinction of being London’s first luxury hotel. It has served as a creative sanctuary for numerous authors, including Rudyard Kipling, Stephen King, and Agatha Christie, who have credited the hotel with inspiring their works. Afternoon tea in the street-side Drawing Room is an essential experience. Find details at roccofortehotels.com.
The Savoy: Arguably London’s most iconic historic hotel, The Savoy is strategically located between the Strand and the River Thames, in the heart of the theatre district. Opened in 1889 by theatre magnate Richard D’Oyly Carte, its reputation was significantly shaped by Swiss hotelier Cesar Ritz, who later went on to establish The Ritz hotels. Discover more at fairmont.com.
St Ermin’s Hotel: While perhaps lesser-known, St Ermin’s Hotel in Westminster, which opened in 1899, boasts a rich history. Originally smart apartments, it transformed into a hotel with a distinctive red-brick Queen Anne facade and a central carriageway courtyard. Its proximity to the Houses of Parliament placed it at the centre of significant events during the 1940s, a history the hotel continues to honour with its WWII-themed experiences. Visit sterminshotel.co.uk.
