The Rising Cost of Easter: A Guide to the Most Overpriced Chocolate Eggs
As the Easter season approaches, consumers are facing a tough choice: enjoy the traditional treats or avoid them due to soaring prices. With inflation affecting everything from groceries to travel, even the simplest pleasures like chocolate eggs have become more expensive. This year, many Easter eggs are not only pricier but also smaller, leading to what some are calling “egg-flation.”
The average cost of an Easter egg has risen by 9% compared to last year, with some options reaching as high as £14 per 100g. The increase is driven by a combination of factors, including higher cocoa prices, rising electricity costs, and increased transportation expenses. As a result, many shoppers are finding themselves paying more for less.
To help you make informed choices this Easter, we’ve compiled a list of the most overpriced chocolate eggs currently on the market. These options may look tempting, but they often contain more packaging than actual chocolate.
Luxury Adult Eggs
Toblerone The Edgy Egg Extra Large Milk Chocolate Easter Egg
Price: £15.50 for 286g
This egg contains a hollow milk chocolate shell filled with honey and almond nougat pieces, along with four miniature Toblerone chocolates. While it’s visually appealing, its price per 100g is £5.42, making it one of the more expensive options.
Lindt XL Milk Chocolate Egg with Lindor Milk Truffles
Price: £22 for 348g
This premium option includes an extra-large hollow egg and 15 melt-in-the-middle truffles. The cost per 100g is £6.32, which is significantly higher than other similar products.
M&S Collection Single Origin Dark Chocolate Egg
Price: £12 for 200g
This dark chocolate egg is made from 85% cocoa and is one of the more affordable options at M&S. However, its cost per 100g is still £6, which is steep for a single egg.
Ferrero Rocher Golden Milk Chocolate and Hazelnut Egg
Price: £24.99 for 175g
This egg contains a hollow milk chocolate shell with hazelnut pieces and six Ferrero Rocher chocolates. Its cost per 100g is £14.28, making it one of the most expensive options available.
Novelty Kids’ Eggs
Smarties Dinosaur Milk Chocolate Easter Egg
Price: £7 for 226g
This egg includes a chocolate egg and two tubes of Smarties. While the dinosaur theme adds a fun element, it comes at a premium. A regular Smarties egg is much more affordable.
M&Ms Milk Chocolate and Peanut Extra-Large Egg
Price: £7 for 210g
This egg contains two bags of M&Ms chocolates, but the size of the chocolate egg itself is far smaller than the packaging suggests. The cost per 100g is £3.33.
Rowntree’s Randoms Incredible Easter Egg
Price: £14 for 380g
This egg is packed with fruit-flavoured jellies and marshmallows, but the packaging warns that only one-fifteenth of the contents is chocolate. The cost per 100g is £3.68.
Kinder Surprise Giant Easter Egg
Price: £17.85 for 220g
This egg contains a plastic egg with pieces of a toy Harry Potter figurine. It’s heavily inflated in price, with a cost per 100g of £8.11.
Seasonal Shapes
Kinder Milk Chocolate Easter Mini Figures
Price: £3.45 for 90g
These hollow shapes are made from Kinder milk chocolate and come in foil wrapping. The cost per 100g is £3.83.
M&S Charlie the Chick
Price: £2 for 30g
This hollow chick is made from Belgian milk chocolate. The cost per 100g is £6.67.
Hotel Chocolat Milk Chocolate Big City Easter Bunny
Price: £11.95 for 150g
This large bunny-shaped chocolate is made from responsibly-sourced cocoa beans. The cost per 100g is £7.97.
Miniature Lindt Gold Bunny
Price: 85p for 10g
This tiny bunny is one of the most expensive per bite, with a cost per 100g of £8.50.
Treat Bags & Boxes
Cadbury Crème Eggs Multipack
Price: £4.25 for 200g
This multipack contains five foil-wrapped chocolate eggs filled with fondant. The cost per 100g is £2.13.
Maltesers Milk Chocolate Mini Bunnies
Price: £2.30 for 59g
These bunnies come in a bag that is mostly plastic packaging. The cost per 100g is £3.90.
Cadbury Mini Eggs
Price: £2 for 74g
These popular mini eggs have been hit by both shrinkflation and price hikes. The cost per 100g is £2.70.
Moo Free Caramel Mini Eggs
Price: £3.75 for 88g
These vegan chocolate eggs are a dairy-free option but still face the same price increases as regular chocolate. The cost per 100g is £4.26.
