Hyundai has unveiled the Boulder, a new off-road SUV concept that is set to make its debut at the New York Auto Show. This latest addition to Hyundai’s lineup appears to be influenced by the Ford Bronco, but it also brings its own unique design elements that reflect the brand’s “Art of Steel” philosophy.
The Hyundai Boulder features an ultra-boxy look with clean and sharp lines, which sets it apart from many other vehicles in the market. While its overall shape is reminiscent of the four-door Ford Bronco, the Boulder concept introduces additional design elements found in more sophisticated off-roaders. One such feature is the roof-mounted safari windows, which are similar to those seen on the Land Rover Defender. These windows not only add to the rugged aesthetic but also enhance the vehicle’s functionality for outdoor adventures.
Inside the Boulder, there are thoughtful touches that cater to those who enjoy outdoor activities. The cabin includes foldable tray tables and physical knobs and buttons instead of the more common touchscreen controls. This design choice suggests that the Boulder was created with the needs of adventure-seekers in mind, offering a user-friendly interface that is easy to navigate even in challenging conditions.
From the images released, the Boulder showcases an aggressive design with straight lines across the body and a bold front stance. It is equipped with 37-inch mud-terrain tires, which further emphasize its off-road capabilities. The vehicle’s exterior is designed to withstand the toughest terrains while maintaining a stylish appearance.
The rear doors for the second row of seats are designed to make loading adventure gear into the cabin easier. Additionally, the dual-hinged tailgate can be opened from either side, and the rear window can also be rolled down, providing greater flexibility for transporting large items.
According to Hyundai, the Boulder is a design preview of a body-on-frame pickup. Although the company has not provided specific size specifications, it is expected that the Boulder will be part of Hyundai’s future body-on-frame lineup. This type of platform is typically used for larger vehicles and offers greater durability and towing capacity.
Hyundai has also stated that the body-on-frame platform will be developed and built in the United States for the North American market. However, no further details have been released about whether the concept will be available in other global markets.
Photo: Hyundai. This content was created with the help of AI and reviewed by the editorial team.
