Itching around the anal area is a topic that many people avoid discussing, yet it’s far more common than most would expect. A recent study has found that 61% of men in the UK have experienced pruritus ani at some point in their lives. This condition, which is the medical term for anal itching, is often overlooked or misunderstood.
Despite its prevalence, only 12% of men surveyed by Anusol were familiar with the term “pruritus ani,” and 43% had no idea what it meant. Even among those experiencing symptoms, just 34% correctly identified what they were dealing with. According to Ian Budd, lead prescribing pharmacist at Chemist4U, this lack of awareness can be due to embarrassment, which may cause people to delay seeking help.
Many men avoid purchasing treatment altogether because they feel too awkward about the issue. In fact, 26% of those surveyed admitted to avoiding treatment, while 39% said they usually do nothing to manage their symptoms.
What is Pruritus Ani?
Pruritus ani refers to itching around the anus, but it’s important to note that it is a symptom rather than a condition itself. The main sign is itching, which can range from mild to severe and may worsen at night. Some individuals may also experience soreness, redness, or irritated skin due to scratching.
While it might sound concerning, pruritus ani is typically not serious and can be caused by various factors. These include conditions like haemorrhoids, eczema, psoriasis, fungal infections, or threadworms. Irritation from soaps, wipes, or sweat can also contribute. Digestive issues such as diarrhoea or leakage, as well as certain foods and drinks (like spicy foods or caffeine), may play a role as well.
Who Gets ‘Itchy Bum’ Most and Why?
Ian explains that pruritus ani can affect a wide range of people depending on the underlying cause. For example, in children, it is often linked to threadworms, while in adults, it may be more commonly associated with haemorrhoids, skin conditions, or lifestyle factors.
“Rather than one group being universally at risk, it really depends on what’s triggering the symptom,” he says. However, individuals with ongoing digestive issues, sensitive skin, or conditions affecting the anal area may be more likely to experience pruritus ani.

Lifestyle Factors and Exercise
Research suggests that gymgoers may be more prone to experiencing pruritus ani. One in three men reported having experienced it after exercising. Activities like running (39%), cycling (37%), and gym sessions (23%) were most commonly associated with symptoms. Additionally, 41% of those surveyed said symptoms are more noticeable when starting a new workout routine.
How to Prevent Pruritus Ani?
Reducing the risk of pruritus ani involves managing factors that can trigger irritation or underlying issues. Wearing breathable, loose-fitting underwear and avoiding known trigger foods may help prevent the condition. Using gentle, fragrance-free products to keep the area clean and dry is also recommended.
However, Ian warns against overdoing hygiene routines. Harsh soaps or excessive washing can further irritate the skin. He advises speaking to a GP if itching becomes persistent or keeps recurring, as identifying and treating the underlying cause is essential.
Final Thoughts
Although it may be awkward to discuss, pruritus ani is incredibly common and, in most cases, simple to address. Ignoring it out of embarrassment could mean enduring discomfort that doesn’t need to be there.






