Molly-Mae Hague Unveils New Adidas Collection with Stylish Looks
Molly-Mae Hague, the 26-year-old TV personality, recently showcased her new Adidas collection with a series of stylish looks on Instagram. The influencer, who is set to launch her limited footwear collection with the sportswear brand, shared several stunning photos that highlighted her fashion sense and the unique designs of the trainers.
In one photo, Molly-Mae was seen in a chic chocolate brown tracksuit, posing in her superstar latte trainers, which are priced at £100. These shoes represent a fresh take on the Adidas Icon trainers, drawing inspiration from the attitude of the 90s. They feature a cream, white, and beige tone, making them a standout piece in any wardrobe.
For her second look, Molly-Mae opted for a navy blue track top paired with white jogging bottoms, showcasing her matcha-inspired Samba trainers. These striking trainers, also retailing for £100, boast a suede material that offers both style and comfort. Their contrasting double lace design adds a unique touch, making them a must-have for any fashion-forward individual.
The day before, Molly-Mae teased her fans with a sneak peek of her new collection, captioning a stunning photoshoot snap: ‘First look… Tomorrow, 11am. See you there.’ This announcement came after she revealed her big-money deal with Adidas earlier this year. At the time, the influencer described the collaboration as ‘years in the making’ and admitted it still ‘doesn’t feel real’ as she prepared to launch her collection.
Molly, who gained fame on Love Island in 2019, thanked her fans for supporting her and making ‘insane moments possible’. She shared the news with her 8.5 million followers by posing on an Adidas-themed van surrounded by their iconic blue shoe boxes. Her caption read: ‘Three stripes. One vision. Curated by Molly-Mae. Coming soon….’
Sharing a behind-the-scenes glimpse of the photo shoot, Molly wrote: ‘I can’t quite believe I’m saying this… but in 2026 I’ll be officially partnering with @adidasuk on a limited footwear collection. This started as a dream years ago and it honestly doesn’t feel real that it’s now happening.’
She expressed her gratitude to Adidas for trusting her and to all her supporters for making such moments possible. Molly cut a cool figure in the promotion images as she rocked a leather jacket with brown Adidas trousers and coordinated suede heels.
A spokesperson for Adidas Originals said: ‘Adidas Originals is working with Molly-Mae on an upcoming SS26 campaign and product launch. Further details will be announced in due course, and we will share updates as new information becomes available.’
Molly has come a long way since her days as a hyper-relatable Love Island participant in 2019 at the age of 20. Since then, she has enjoyed a stratospheric rise in the fashion industry. It comes after reports that Molly-Mae has been trying to move away from her down-to-earth persona and establish herself as a high-end fashion maven.
Her recent appearances, such as on the runway at the L’Oreal Paris fashion show in September last year and in a British Vogue interview and photoshoot in November 2024, highlight her transition into more classic and sophisticated spaces.
Adidas has previously collaborated with notable figures like David Beckham, Pharrell Williams, Bad Bunny, Kanye West’s Yeezy, and Beyonce’s Ivy Park. With Molly-Mae’s new collection, the brand continues to expand its reach into the world of fashion and lifestyle.
