Moto Pizza has unveiled a new branch in Seattle’s Pioneer Square, marking another step in its growing presence within the city’s pizza culture. This latest opening highlights the brand’s commitment to expanding its influence while maintaining the unique qualities that have made it popular among locals.
The Big Picture
Over the past five years, Moto Pizza has evolved from a simple experiment during the pandemic in West Seattle into a well-established chain with more than half a dozen locations. The company is set to open additional stores in California later this year, signaling its ambitions for further expansion.
Catch Up Quick
Moto Pizza is known for its thick, rectangular pizzas, which the company describes as a “delightfully odd mix of Detroit, New York, Roman, and Filipino goodness.” This fusion of styles sets the brand apart from traditional pizzerias and reflects the diverse influences that shape its menu.
What They’re Saying
Lee Kindell, the founder of Moto Pizza, expressed his excitement about the new location in Pioneer Square’s historic Smith Tower, calling it a “dream come true.” He praised the neighborhood as the “crown jewel of the city,” highlighting its rich history, stunning architecture, and vibrant creativity.
Kindell emphasized his dedication to maintaining high standards as the company grows. To ensure consistency across all locations, he has established a commissary kitchen in Renton where dough for every Moto store is prepared.
Fun Fact
Kindell recently showcased his talent at the International Pizza Challenge in Las Vegas, where he won first place in the Detroit-style pan pizza category. He also secured second place in the overall pan pizza division, proving his expertise in the craft.
The Mr. Pig, left, and the Kissd pizzas from Moto’s Belltown location. Photo: Melissa Santos/
What to Expect
Unlike many other pizzerias, Moto Pizza does not allow customers to build their own pizzas with custom toppings. Instead, Kindell curates specific flavor combinations based on extensive experimentation. For example, the Mr. Pig pizza features lechon kawali (Filipino pork belly) paired with mango-pineapple chimichurri and banana ketchup, reflecting his Filipino heritage.
“I don’t do that because I really want to curate the experience,” Kindell explained. “There are a hundred places you can go where you can ask for what you want on a pizza.”
What’s Next
Kindell has ambitious plans for the future, aiming to have more than a dozen Moto locations open by the end of the year. This growth strategy underscores the brand’s confidence in its concept and its ability to connect with customers.
If You Go
The new Moto Pizza location in Pioneer Square is situated at 512 Second Ave., Suite 100, on the ground floor of the Smith Tower. It operates from 11am to 9pm daily. Whether you’re a local or a visitor, this spot offers a unique dining experience that blends tradition with innovation.
