When it comes to indulging in sweet treats, Marks & Spencer has always been a go-to for many. From the classic Speckled Eggs to the beloved Chocolate Digestives, the retailer consistently delivers the perfect snack to accompany a cup of tea. Among their most popular items are the chocolate-coated custard cream biscuits, which have become a staple for many shoppers.
These quintessential British biscuits are coated in a glossy layer of milk chocolate, making them a delightful treat. M&S offers them in various forms—regular packs, mini snack packs for on-the-go enjoyment, and even in a large Easter Egg version. However, the latest addition to the range might just be the most exciting yet.
Introducing The Giant Outrageously Chocolatey Milk Chocolate Coated Custard Cream.
What is it?
Priced at £5, this new twist on the biscuit is essentially a large bar made up of one giant chocolate-coated custard cream. If you’re familiar with the M&S Big Daddy chocolate bars, then you know the size we’re talking about. But is it technically a chocolate bar or not? The packaging states that it’s “more chocolate than biscuit,” so that might be your answer. However, whether it qualifies as a chocolate bar is up to you to decide.
One thing is certain: this new item is set to be a hit. The M&S chocolate-coated custard creams already have a dedicated following, and this giant version is likely to attract even more attention.
Reviews of the original biscuits on Ocado have been overwhelmingly positive. Customers have described them as “obscenely delicious,” “amazing,” and “a game-changer of a biscuit.” One five-star review reads, “These are amazing, a fabulous idea to add chocolate and custard creams even more perfect!”
Even those who aren’t typically fans of custard creams have been won over. One reviewer said, “I’m not a fan of custard creams, but these are so good. The chocolate is very thick. There are only six in a pack, but they are so rich I could only eat one in a sitting, so it’s fine.”
Photos and videos of the new giant custard cream bar have already gone viral online. Brandon Spatcher, a product development assistant at M&S, shared a closer look at the bar on TikTok. In his video, he reveals that he helped create the new bar, saying, “It was so much fun to develop and I’m so excited. Look how huge this is.” He then breaks the bar in half and takes a bite, adding, “All I need is a giant cup of tea.”
In the comments, users responded with enthusiasm. @clairscraftycorner joked, “You need a Sports Direct mug with that.” @lailanova posted, “The giant custard cream is dangerous… I’ll take 10.” @emiiyjade proclaimed, “Omg it’s actually the best thing ever.” Others said they were “running to the shops” to grab a bar and that it looks “insane.”
What else is new at M&S?
The giant chocolate-coated custard cream isn’t the only new product making waves at M&S. Other exciting additions include The Original Peanut Butter & Jelly Munch, Speckled Egg Cookie Dough, new ice cream sauces, and frozen chocolate-covered fruit such as strawberries and raspberries.
There’s also the Big Daddy Popcorn, a mix inspired by the iconic bar. It features salted caramel toffee popcorn coated in milk chocolate, along with roasted nibbed and ground peanuts, dark chocolate, and butterscotch pieces. Plus, there are Big Daddy Pistachio Bites, which feature smooth pistachio creme, caramel, and crunchy roasted pistachio pieces covered in milk chocolate. M&S describes them as “mini but mighty, and irresistibly moreish.”
POLL
Which new M&S treat are you most excited to try?
- The Giant Milk Chocolate Coated Custard Cream
- The Big Daddy Popcorn
- Big Daddy Pistachio Bites
- Speckled Egg Cookie Dough
- The Original Peanut Butter & Jelly Munch
- Other
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