Sweeping Sunscreen Reforms Proposed in Australia Amidst Accuracy Concerns
Australia’s Therapeutic Goods Administration (TGA) has put forward significant proposed reforms to the nation’s sunscreen regulations, aiming to bolster consumer confidence in sun protection products. These proposed changes address critical areas including SPF testing methodologies, the oversight of accredited testing laboratories, and the very way SPF is communicated to consumers on product labels. The move signals a potential overhaul of the Australian sunscreen industry, prompted by a confluence of international developments and domestic investigations that have raised questions about product accuracy.
The TGA is currently seeking public input on these draft proposals, highlighting a commitment to transparency and stakeholder engagement. The impetus for these reforms stems from ongoing monitoring of global sunscreen advancements and, crucially, from recent findings within Australia. Investigations by consumer advocacy group CHOICE and media reports by the ABC last year brought to light concerning discrepancies between advertised SPF claims and actual product performance.
CHOICE’s comprehensive testing revealed that a significant proportion of popular sunscreens – 16 out of 20 tested – failed to meet their stated SPF claims. This was compounded by an ABC investigation which uncovered preliminary SPF test results casting doubt on the accuracy of ratings for a wider range of sunscreens, including those not examined by CHOICE. The ABC’s reporting also highlighted concerns regarding the marketing and sale of these products.
The TGA explicitly referenced these findings in its consultation paper, noting that an ABC investigation had revealed instances where multiple products were being marketed under a single Australian Register of Therapeutic Goods (ARTG) identification number. Furthermore, the investigation raised alarms about several sunscreen products not achieving their claimed SPF levels.
“These developments, alongside our own internal reviews and investigations, have prompted the TGA to review aspects of the current regulatory framework for sunscreens,” the TGA stated. The regulator’s overarching objective is to enhance the efficacy of sunscreen regulation in Australia, thereby ensuring consumers can rely on the protection offered by these essential products.
“Given Australia has the highest rates of skin cancer and melanoma in the world, with around 2,000 people dying each year, it is critical that the regulatory settings are appropriate to ensure consumer confidence in sunscreens,” the TGA emphasised, underscoring the public health imperative behind these proposed changes.
The core of the TGA’s proposals centres on three key pillars:
* Improving SPF Testing Reliability: Ensuring that the methods used to determine SPF are robust and accurate.
* Strengthening Laboratory Oversight: Implementing stricter controls and accreditation processes for laboratories conducting SPF testing.
* Simplifying SPF Labelling: Making it easier for consumers to understand and interpret protection levels.
Consumer group CHOICE has publicly welcomed the TGA’s announcement, having been a vocal advocate for change following its own findings. Andy Kelly, Director of Campaigns at CHOICE, stated, “Proposals to improve and expand testing requirements, require accreditation for testing laboratories, and increase transparency will help restore consumer trust in the reliability of SPF claims.” He further commented, “Without [CHOICE’s] investigation, it’s likely these products would still be available for sale – a clear example of why we urgently need stronger regulation in the sunscreen sector.”
However, CHOICE has expressed reservations about one of the TGA’s suggested changes: replacing the established numerical SPF rating system, which has been in use since the 1960s, with word-based or graphical categories. Mr. Kelly argued that the current numerical system is already well-understood by consumers.
“We would caution against dumping the whole number rating scheme for something that’s more simplistic but not opposed to adding more information to make more sense of the SPF numbers,” he advised. The TGA, on the other hand, pointed to what it described as “misconceptions” surrounding the current SPF scale. It suggested that a scale ranging from “low” to “very high” could facilitate quicker comprehension of protection levels by consumers.
“The SPF scale is not linear. The difference in the amount of sun protection between an SPF of 30 and 50 is minimal, and this difference becomes even smaller as the SPF value increases,” the TGA explained. “Clear categories help consumers select products based on their needs (e.g. everyday use vs high UV exposure).” The regulator also acknowledged that implementing such labelling changes would necessitate legislative amendments, industry investment, and could create a divergence from international practices that favour numerical SPF ratings.
Mr. Kelly also stressed the importance of specific numerical claims for accountability, stating, “That’s what came out of our testing, because we tested against the specific claims that they made. It’s important that we hold these sunscreen brands to the claims that they make and they should be specific.”
Public Disclosure of Test Results Under Consideration
Currently, sunscreen manufacturers are not mandated to submit their SPF testing data to the TGA. This lack of transparency limits the ability of researchers and consumer groups to scrutinise the evidence supporting SPF ratings. The TGA is proposing a significant shift, which would require this information to be made public, thereby enabling greater scrutiny and fostering evidence-based decision-making.
“Open data supports modern regulatory trends toward transparency and evidence-based decision making,” the TGA noted. However, the regulator also acknowledged potential downsides to this approach, particularly concerning the disclosure of trade secrets related to product formulations. “Publicly available data could be used by competitors to reverse-engineer formulations or benchmark products unfairly,” the TGA cautioned.
The comprehensive list of proposed changes by the TGA includes:
- Enhancing the reliability and transparency of sun protection factor (SPF) testing.
- Facilitating the timely adoption of new testing technologies.
- Strengthening the oversight of laboratories that conduct SPF testing.
- Improving life-cycle quality assurance, including periodic testing and adherence to ingredient standards.
- Simplifying and clarifying the labelling of SPF information.
- Ensuring greater consistency between the claims that therapeutic and cosmetic sunscreens can make.
- Updating Good Manufacturing Practice (GMP) guidance to elevate manufacturing quality.




