The Rise of Looksmaxxing and Its Controversial Influencer
Looksmaxxing, a trend that has gained significant traction among young men, is centered around the idea of maximizing one’s physical appearance through extreme and often dangerous methods. One of the most prominent figures in this movement is Braden Eric Peters, known online as ‘Clavicular’. His journey into looksmaxxing began with a unique focus on his clavicle, or collarbone, which he considers his favorite part of the body. This interest led him to explore various techniques to enhance his appearance, including the use of drugs, surgery, and even self-harm.
The trend has sparked widespread concern among experts, who warn about the potential harm caused by these practices. For instance, some participants engage in “bone smashing,” where they use a hammer to strike their cheeks and jaw bones, believing it can reshape their faces. This method is not only painful but also potentially dangerous, leading to microfractures and long-term damage.

During a recent televised interview on 60 Minutes Australia, Clavicular was confronted about his association with misogynistic subcultures such as incels and Andrew Tate. Incels, or involuntary celibates, are men who blame women for their lack of romantic success. Tate, a controversial figure known for his misogynistic views, is set to face trial for alleged human trafficking in Romania. Clavicular denied any connection to these groups, stating that looksmaxxing is about self-improvement and escaping the incel label.


The interview took a tense turn when the reporter, Adam Hegarty, questioned Clavicular about his associations with controversial figures. In response, Clavicular abruptly ended the interview, claiming that the discussion had become political. He then attempted to shift the focus by suggesting that Hegarty had been cheated on by his wife, before walking away from the interview.

Before the interview was interrupted, Clavicular shared his experiences with bone smashing and drug use, including injecting steroids and taking methamphetamine. He revealed that he started using steroids at the age of 14, citing them as an efficient way to achieve his desired look without the need for traditional gym workouts.
Another participant featured on the episode, Nocturnal Ken, a 21-year-old from Queensland, discussed his involvement in looksmaxxing. He admitted to consuming large amounts of sugar daily and wearing makeup, while also engaging in bone smashing. He described the process as applying controlled mechanical stress to bone tissue to encourage growth, although this claim has been met with skepticism.


Aesthetic surgeon Angie Taras criticized the practices associated with looksmaxxing, calling them “shocking” and emphasizing the lack of scientific evidence supporting these methods. She pointed out that many before-and-after pictures used in the trend could be attributed to puberty or other aesthetic treatments, rather than the claimed techniques.
Dr. Taras also highlighted the risks of bone smashing, noting that it leads to temporary swelling and bruising rather than permanent facial changes. She expressed concern that the trend may be misleading young men into believing that extreme measures are necessary for self-improvement.

Clinical psychologist Zac Seilder described the looksmaxxing trend as “really concerning” and “nihilistic.” He argued that the movement sends a harmful message to young men, suggesting that life is hopeless without physical perfection. This mindset, he said, can lead to self-destruction and a focus on competitiveness over well-being.
Seilder emphasized that many participants in the trend come from traumatic backgrounds, raising questions about what drives a young person to engage in such extreme behaviors. He stressed the importance of empathy and support for those involved, noting that tech platforms play a significant role in amplifying these issues.

While Clavicular is known for his extreme methods, he has also faced criticism for promoting misogynistic views. In March, he was arrested on battery charges after an incident involving his girlfriend and a 19-year-old woman. Police determined that he instigated a fight, which he filmed and posted online, further highlighting the problematic nature of his actions.
As the trend continues to gain attention, it is crucial to address the underlying psychological and societal factors driving young men to seek extreme solutions for self-improvement. The conversation surrounding looksmaxxing underscores the need for education, support, and awareness to prevent further harm.





