A Conversation with Fashion Designer Emma Petterwood
In this weekly feature, we speak to a prominent figure in the fashion world about their personal style and the inspirations that shape it. This week, we chat with fashion designer Emma Petterwood.
How Would You Describe Your Style?
Emma describes her style as “classic with a twist.” She has a deep appreciation for clean, timeless silhouettes, but she also enjoys adding something fun or unexpected to her outfits. Her approach is all about balancing elegance with a touch of playfulness.
What’s the Oldest Thing in Your Wardrobe?
Among the treasures in Emma’s wardrobe is a pair of tan leather gloves that once belonged to her grandmother. These gloves are not only beautiful but also incredibly delicate, making them a cherished heirloom. Another nostalgic item is a blue Adidas zip sweater from her teenage years, which later inspired part of her label’s Romy Athletic Society collection.
And the Most Recent Addition?
The latest addition to her wardrobe is a black, collarless, boat-neck blazer from Source Unknown. It’s a versatile piece that fits perfectly into her everyday style.
What Would You Wear on a First Date?
For a first date, Emma would opt for the Romy “Clara” mesh dress paired with strappy black Miu Miu kitten heels. The outfit is both elegant and comfortable, making it ideal for a romantic evening.
What About on a Plane?
When traveling, Emma prefers her own tailored pants, designed specifically for travel and everyday wear. Made from a fine wool blend with some stretch and an elastic waist, these pants are both practical and stylish. She often pairs them with a T-shirt, denim jacket, or blazer and finishes off the look with Adidas “Samba” sneakers.
On the Red Carpet?
For red carpet events, Emma chooses something tailored yet feminine by Maticevski. She favors shades like red, black, or cream, which offer a sophisticated and timeless appeal.
What Is Your Favourite Fashion Era?
Emma has a soft spot for the 1990s for their simplicity and the playful shapes of the 1960s. Both eras understood the importance of strong silhouettes, which continues to inspire her work today.
Who Is Your Favourite Designer?
Jacquemus is one of Emma’s favorite designers, particularly for their classic shapes and exaggerated detailing, such as big shoulders and fun banana prints. She also admires Acne Studios, Khaite, and Dries Van Noten, especially for their unique use of print.
What’s Your Fragrance of Choice?
Emma’s go-to fragrance is Le Labo “Santal 33,” a scent that exudes warmth and sophistication.
Three Essential Items in Your Wardrobe
Emma relies on three key pieces: jeans, a silk dress, and a black blazer. These items allow her to feel instantly put together, no matter the occasion.
Any Go-To Jewellery?
Her jewelry collection includes a Sarah & Sebastian necklace featuring the birthstones of her husband, Josh, and her sons, Leo and Charlie. She also loves a puffy-heart necklace by Olivia Bond.
Can You Remember a Favourite Outfit You Wore as a Child?
At age 10, Emma had a favorite outfit: a black-and-white psychedelic-print swing top and matching bike shorts. She would host backyard concerts for her neighbors, showing her early love for fashion and performance.
What Was Your First Fashion Moment?
In year 8, Emma made a bold fashion statement by wearing cherry Dr. Martens and a 1960s A-line daisy-print dress. This moment set the tone for her understanding of fashion and how it can influence how you feel.
And Your Worst Fashion Mistake?
Emma admits that her worst fashion mistake was having fluoro-pink hair extensions during her teenage years.
What’s on Your Wish List?
Emma is currently eyeing the Khaite “Simona” bag in zebra print and The Row’s “Ophelia” sweater in black.
Is There Something You’d Never Wear?
Capri pants are not in Emma’s wardrobe. She recently tried a pair and decided they weren’t for her.
Is There a Current Trend You Like?
Emma enjoys seeing trends return and being able to view them through a new lens. For example, barrel-leg pants remind her of the balloon-shaped, brightly colored “hippie” pants she wore as a child.
What Do You Sleep In?
With a mini dachshund at home, Emma sleeps in Peter Alexander’s “sausage dog” pyjamas, which add a touch of humor to her bedtime routine.
What Shoes Do You Wear Most Often?
Emma is a fan of quality shoes and rotates between black Miu Miu kitten heels, cream Loewe “Toy” pumps, and tan Loewe “Flow Runner” sneakers.
Who Is Your Favourite Fashion Icon?
New York City-based influencer Courtney Grow is one of Emma’s favorites. She admires the way Courtney styles everyday clothes to look effortless and chic.
What Do You Wear on a Typical Working Day?
As a busy mom and business owner, Emma keeps it simple. Her typical outfit consists of jeans, a top, and a sports-inspired satin jacket.
What’s Your Favourite Off-Duty, Casual Sunday Look?
On weekends, Emma enjoys wearing Lululemon activewear while riding bikes or playing football with her boys.
Romy is showing at Australian Fashion Week on May 14.
