Coleen Rooney has faced a significant setback with her latest clothing collection for Primark, just a month after its release. The By Coleen line, which was expected to be a hit, has seen several items discounted by as much as 56 per cent shortly after hitting the shelves.
Coleen, who is 40 years old, signed a multi-million-pound deal with the popular high street brand to create an affordable fashion range that combines style with practicality. The collection was built on the idea that looking good doesn’t have to come at a high cost. By Coleen showcases Coleen’s signature aesthetic, blending simplicity with elegance.
Eight out of the 71 items in the collection have already been reduced in price. These include midi skirts and cami tops, with some items now available for as low as £4. A representative from the fashion industry shared insights with The Sun, stating: ‘Coleen’s line is a limited-edition seasonal launch and has been well-received by her fans. But it looks like they’re making way for new summer stock and want to sell off what is left. That’s what fast fashion is, so now’s the time to get a bargain’.
The collection features clean lines, soft-touch fabrics, and calm, wearable colour palettes. Each piece is designed with thoughtful details that make getting dressed easier. For example, the satin lace midi skirt, once priced at £16, is now available for £7. Similarly, a high-neck top that originally cost £12 is now half-price at £6.
Fans of Coleen have taken to social media to express their excitement about the new collection. On Instagram, they shared positive feedback, including comments such as:
- “Quality is amazing ❤️”
- “Absolutely love it all.”
- “The quality and price is amazing❤️”
- “Omg stunning!!”
- “Lovely range I bought the shorts & top set today. So comfortable and such lovely quality.”
- “Love every single piece.”
- “Just been and tried it on and got some pieces. Could’ve got it all.”
The Daily Mail has reached out to Coleen’s representatives for further comments regarding the price reductions. While the sudden drop in prices may raise questions, it appears to be part of the typical fast fashion cycle, where seasonal collections are often discounted to make room for new arrivals.
For those who have already purchased items from the By Coleen collection, the price drops could be disappointing. However, for others, the reduced prices offer an opportunity to acquire stylish and affordable clothing. As the fashion industry continues to evolve, it remains to be seen how this development will impact future collaborations between Coleen and Primark.
