Emart24 and Toss Pay Unite to Launch “ALLDAY 1010” Membership, Offering Enhanced Discounts and Rewards
Convenience store chain Emart24 has announced a significant partnership with Toss Pay, the popular simple payment service integrated within the mobile financial platform Toss. This collaboration introduces a new membership program, dubbed ‘ALLDAY 1010’, designed to provide customers with consistent discounts and attractive rewards on their purchases.
The ‘ALLDAY 1010’ membership streamlines the discount and reward process by automatically applying benefits when customers utilize Toss Pay for their transactions. A key feature of this program is its seamless integration; customers do not need to undergo a separate registration for the membership. Instead, it is automatically activated when a QR code generated within the Toss Pay app is used for payment.
This innovative membership stands out by offering a dual benefit: an immediate 10% discount on all Emart24 products, coupled with an additional 10% reward, when payments are made using Toss Pay Money or through bank transfer. This means customers can enjoy up to a 20% combined value on their purchases. However, it is important to note that this offer excludes certain product categories, including alcoholic beverages, tobacco, and specific service products.
To celebrate the launch of the ‘ALLDAY 1010’ membership, Emart24 has also rolled out a special promotional event. Throughout January, customers can take advantage of a ‘samgak-gimbap (triangular kimbap) 100 Korean Won Deal’. Under this promotion, when purchasing samgak-gimbap and paying with Toss Pay Money or via bank transfer, the amount exceeding 100 Korean Won will be credited back to the customer’s Toss Pay points in the following month. This offer is capped, with a maximum of 5,000 Korean Won in rewards per Toss account per month.
The strategic alliance between Emart24 and Toss Pay is anticipated to significantly boost foot traffic at Emart24 stores, particularly among younger demographics. The convenience store chain is specifically targeting customers in their teens to thirties, a demographic that exhibits a high adoption rate of Toss Pay. This initiative aligns with Emart24’s existing efforts to cater to younger consumers. Currently, Emart24 also facilitates Toss Money recharge and withdrawal services for teenage customers. This service allows users to generate a barcode within the Toss app, enabling them to conveniently top up or withdraw cash at any Emart24 outlet.
An official from Emart24 highlighted the importance of tangible benefits in the current economic climate. “In the current high-inflation environment, providing tangible benefits that customers can feel has become crucial,” the official stated. “We will expand various payment partnerships to increase the influx of younger customers.” This partnership with Toss Pay is a clear demonstration of Emart24’s commitment to offering value and enhancing the shopping experience for its diverse customer base, especially the digitally savvy younger generation. The ‘ALLDAY 1010’ membership is poised to become a popular choice for budget-conscious shoppers seeking immediate savings and rewarding loyalty.
