Britain’s Energy Wake-Up Call: Navigating Global Shocks with Sovereign Solutions
The escalating global energy crisis, starkly highlighted by recent strikes on facilities in Iran and across the Middle East, has thrown Britain’s energy vulnerability into sharp relief. As international fuel prices continue their grim ascent and geopolitical events, even a single tweet, can send markets into a tailspin, businesses and consumers alike are understandably feeling the pinch and the growing anxiety. This volatile landscape has ignited a crucial debate: is Britain truly prepared for energy shocks beyond its borders, or is it still beholden to external forces?
Greg Jackson, the dynamic founder and chief executive of Octopus Energy – now Britain’s largest electricity and gas supplier – believes the nation is missing a critical opportunity. While acknowledging that some attention is being paid to these pressing issues, Jackson argues that the government could be doing far more to secure the country’s energy future. “There is evidence they are listening,” he notes with a hint of ruefulness, “But there is a lot more low-hanging fruit they could be picking.”
Jackson, who also sits on the Cabinet Office Board, sees the current geopolitical turmoil as a stark reminder of the need for a fundamental shift in Britain’s energy strategy. “The Iran crisis has shone a light on our energy needs,” he states. “The UK must not be so vulnerable when something like this occurs.”
The Need for a Pragmatic Energy Overhaul
The current discourse surrounding the UK’s energy policy is often characterised by a rigid, binary approach, leaving little room for nuanced solutions. This, Jackson contends, has repeatedly left the nation exposed. His own journey with Octopus Energy, launched in 2016, exemplifies a different path. Through a potent combination of technological innovation and exceptional customer service, he has transformed it from a challenger into a global powerhouse. Today, Octopus boasts annual revenues of £16 billion, employs 11,000 people across 27 countries, and serves 11 million customers worldwide, with a significant 8 million in the UK. Its consistent recognition, including nine consecutive years as a “Which? Recommended Provider,” underscores its success.
Jackson’s core message is that Britain must achieve genuine energy sovereignty, meeting its own demands without excessive reliance on external suppliers. However, he laments that this sensible objective is often overshadowed by what he describes as a detrimental mix of “ideology, wishful thinking, nostalgia and culture wars.”
He points to a historical shift: “The UK became self-sufficient in gas from the mid-80s to the 2000s. Two factors accounted for that: we produced enough in the North Sea to meet our needs; and gas was less traded internationally.” Since that golden era, two significant factors have eroded this advantage: “Easy-to-reach gas in the North Sea has depleted and gas is now traded internationally.”
Charting a Course Towards Energy Security
While the North Sea remains a component of the solution, Jackson cautions against overestimating its capacity. “We’re deluding ourselves if we think we can get enough out of the North Sea and in a market where the price is set internationally,” he asserts. The pressing question, therefore, becomes: “how do you create a more secure system with enough supply and at the right price?”
The current crisis in Iran, he argues, must serve as a critical “wake-up call to the UK,” prompting a reassessment for more cost-effective and efficient outcomes.

Jackson’s proposed roadmap for a more secure energy future includes several key pillars:
- Nuclear Power: He advocates for a continued push towards nuclear energy. However, he stresses the long lead times and significant costs associated with new plants, suggesting that the private sector should shoulder a greater portion of the funding risk, rather than relying solely on public investment.
- Reducing Gas Dependency: In the interim, a drastic reduction in our reliance on gas is paramount. This involves tackling energy waste, expanding wind and solar power generation, and implementing heat pump technology in suitable homes. These measures would significantly bolster self-sufficiency and enhance national security by lessening dependence on volatile global markets.
- Smarter Electricity Storage: Jackson identifies a critical inefficiency in the current system: “It is madness,” he states, that wind farms are sometimes paid to switch off on windy days. He champions the urgent need for improved electricity storage solutions, enabling the nation to harness the full potential of renewable energy. The focus, he believes, should shift from solely managing peak demand to a more balanced approach of “storing and using the electricity and making the grid flatter.”
Rethinking Infrastructure and Investment
Furthermore, Jackson urges a critical re-evaluation of the substantial planned expenditure on new electricity grids and networks. He highlights that electricity demand today is 25% lower than two decades ago, and modern technologies offer the potential to maximise the use of existing infrastructure. Technologies like Dynamic Line Rating (DLR), already employed internationally, can increase the capacity of power lines by 20% or more, offering a more efficient use of current assets.
He is also critical of significant spending on technologies he deems “expensive distractions,” such as carbon capture and hydrogen projects. Crucially, Jackson insists on the need to “break the link between electricity costs and gas costs,” a persistent factor driving up consumer bills.
A Dose of Realism in Energy Policy
Jackson calls for a more grounded approach to energy policy, drawing a parallel with the closure of uneconomic coal mines under Margaret Thatcher. While acknowledging her early recognition of climate change, he distinguishes this from the current net-zero agenda. He also addresses the potential of shale gas and fracking, but notes that the UK’s denser population and less favourable geology compared to the US make it a less viable or impactful solution.
“Now is the time,” Jackson implores, “to be James Bond about it, to take the threat seriously and to calmly and carefully plan our options. Crisis is a time to catalyse thinking on the underlying issues.” He observes a concerning reversal in the nation’s energy trajectory, a rapid shift away from the established net-zero path. He laments the enduring power of the fossil fuel industry’s lobbying and public relations efforts, expressing astonishment that, following a previous energy crisis that cost the Treasury £100 billion in subsidies, they are once again dominating the argument with claims that more oil and gas is the sole solution.

Learning from Global Leaders: The Norwegian Model
Jackson points to Norway as a shining example of proactive energy policy. “Only 5 per cent of Norway’s heating comes from fossil fuels,” he states. “Norway’s visionary approach means that 97 per cent of new cars sold in Norway are electric.” In stark contrast, he notes that only a mere 5% of the UK’s vehicle fleet is electric. This strategic foresight has rendered Norway largely immune to energy shocks, while the UK remains susceptible to powerful lobbies advocating for a de-escalation of the electric vehicle transition, a move Jackson firmly opposes.
The prevailing rhetoric in the UK, he argues, remains focused on charging infrastructure and battery technology, overlooking the reality that for most citizens, frequent charging is unnecessary, given the average UK commute is only 11 miles.
Challenging Incumbents and Embracing Innovation
Jackson believes Britain is being held “to ransom” by incumbent European car manufacturers struggling to make electric vehicles profitable due to their high cost. He contrasts this with the success of Chinese car manufacturers, who, as newer entrants, are more adept at embracing and profiting from electric vehicle technology. He draws a parallel to Rupert Murdoch’s acquisition and subsequent failure of MySpace, illustrating how established players often fail to grasp emerging technologies.
While Donald Trump’s “drill baby, drill” mantra might appear superficially rational, Jackson asserts that a decade of progress in clean energy has created an insurmountable gap between fossil fuels and electrification, rendering the UK’s current approach antiquated. He evokes a nostalgic, almost surreal, sentiment of being “all nostalgic for the smog on Teesside, where I grew up in the 1980s.”

The technological advancements for both vehicles and heating via heat pumps are readily available, Jackson insists. He highlights the rapid pace of technological adoption, citing the relatively short periods between the Wright brothers’ first flight and the use of aeroplanes in World War One, and the creation of petrol cars and the Ford Model T.
Instead of embracing these advancements, he contends, the UK remains “in thrall to the fossil fuel companies and incumbents, and we’re blaming clean energy when we ought to be embracing it.”
Jackson draws a stark comparison with the tobacco industry’s historical tactics. “Fossil fuel companies have got 100 years of the deepest relationships with governments, 100 years of owning the deepest pockets,” he explains. “They are very low on morals, which enables them to say and do anything. They have erected a pretty solid wall to battle against.” He details how the tobacco industry denied the link between smoking and cancer, introduced “low tar” cigarettes as a smokescreen, and eventually admitted the truth. “Every stage of the tobacco playbook is being repeated,” he concludes, “except the fossil fuel companies are even stronger; their resistance to change is stronger.”
The crisis in Iran, Jackson believes, is a crucial jolt, a repeated opportunity for Britain to choose reform over inaction. With a hopeful smile, he knows the answer and desires for the government, and indeed the entire nation, to share in that vision of a brighter, more secure energy future.





