New Launch: Shin Ramyun Gold
Nongshim has officially announced the launch of its new product, ‘Shin Ramyun Gold,’ on January 2nd. This comes ahead of the 40th anniversary of Shin Ramyun in 2026. The product is a unique combination of chicken broth flavor with Korea’s signature spiciness.
Flavor and Ingredients
Shin Ramyun Gold features a rich and savory broth that is made by simmering chicken. This base is enhanced with the well-known spiciness of Shin Ramyun. The addition of turmeric and cumin brings out a unique aroma that complements the chicken broth. Toppings such as bok choy, egg flakes, and chili-flavored garnishes add texture and depth to the dish.
Previous Releases and Market Response
In 2023, Nongshim released a similar product called ‘Shin Ramyun Chicken’ as an overseas-exclusive item. It was available in countries like the UK, Australia, and Malaysia. The newly launched Shin Ramyun Gold is an upgraded version of this product, tailored to meet the tastes of domestic consumers. This development is based on the successful flavor validation achieved in overseas markets.
Glocal Marketing Strategy
As part of its plans for Shin Ramyun’s 40th anniversary in 2026, Nongshim aims to strengthen the brand’s value through a ‘Glocal’ (Global+Local) marketing approach. This strategy focuses on breaking down the boundaries between global and local. Examples of Glocal products include Shin Ramyun Tom Yum, Thumba, and Kimchi Bokkeum Myeon, which have received positive responses from consumers.
Historical Background
Shin Ramyun was first introduced in October 1986 as Korea’s first spicy-flavored ramen concept. Since 1991, it has consistently held the top position in the market, establishing itself as a beloved and iconic product in Korean cuisine.
Future Outlook
With the launch of Shin Ramyun Gold, Nongshim continues to innovate and cater to evolving consumer preferences. The company’s focus on combining global trends with local flavors ensures that its products remain relevant and appealing to a wide audience. As the brand prepares for its 40th anniversary, it is clear that Nongshim remains committed to delivering high-quality, flavorful experiences to its customers.
