A New Era for Rwandan Football
Bank of Kigali (BK) has entered into a landmark five-year sponsorship deal worth Rwf 3.25 billion, marking its role as the title sponsor of the Rwanda Premier League. This partnership will rebrand the league as the “BK Pro League” through the 2030/31 season. The agreement was officially signed at Amahoro Stadium in Kigali on Friday, with notable figures in attendance, including Rwanda Premier League Board Chairman Yussuf Mudaheranwa and BK CEO Diane Karusisi.
The signing ceremony highlighted the significance of this collaboration, which represents a major shift in the league’s commercial strategy. For the first time, the Rwanda Premier League will have a naming rights partner, signaling a new chapter in its development. Karusisi expressed her enthusiasm about the partnership, emphasizing that football is a highly popular sport in Rwanda and that this deal aligns with BK’s investment goals.
“We are pleased to partner with the Rwanda Premier League. Football is hugely popular in Rwanda, and at BK we see this as a strong investment opportunity. It also reflects the country’s economic growth, which is evident in the development of infrastructure,” she said after the official signing. She added that the league already has a solid structure in place, which makes it an ideal partner. “With this foundation, we believe that within five years, Rwandan football can reach an international level. Whether it’s clubs, fans, or other stakeholders, everyone will find value in this partnership with BK.”
The sponsorship is expected to significantly contribute to league operations and club financing over the contract period. As the 2025/26 season approaches its final stages, teams like APR FC and Rayon Sports are competing fiercely at the top of the table. The introduction of a title sponsor marks a strategic move towards modernizing the league’s commercial structure, aligning it with other leagues that operate under similar naming rights agreements.
Mudaheranwa explained that the choice of Bank of Kigali was a deliberate decision, citing the institution’s alignment with the country’s broader vision and its potential to elevate local football. “There were many potential partners, but to reach greater heights, you need the right one. We wanted a partner that understands the national vision, and after our discussions, we found that in BK,” he said.
Under the terms of the deal, all teams’ jerseys will carry BK Pro League-branded patches. Additionally, the same brand will be stamped on match balls starting with the 2026/27 season. The bank will also have rights to advertise at stadiums throughout the duration of the partnership.
This partnership is not only a financial boost for the league but also a symbolic step toward strengthening the connection between the banking sector and sports in Rwanda. With BK’s support, the Rwanda Premier League is poised to grow both in visibility and competitiveness, potentially setting a benchmark for other African leagues.
