Target has launched a wide range of products designed for Pokémon trainers of all ages, including clothing, technology, accessories, and even snacks. The collection features items such as Pikachu Pop-Tarts, Pirate’s Booty Pikachu Shape Chips, a Gyradose/Magikarp reversible jersey, Pokémon tote bags, and Pokémon Lip Smacker Lip Balms. These items are part of a special limited-time collaboration with the Pokémon franchise to celebrate its 30th anniversary.
On April 15, Target announced that the Pokémon x Target collection would be available for purchase in stores starting on Saturday, May 2, and online at Target.com from Sunday, May 3, at 9 a.m. ET.
“We know our guests love Pokémon, and we worked with the brand to make this 30th celebration really fun and exciting — even tapping long-time fans within our own team to design it,” said Gigi Guerra, Target’s vice president of creative curation, in a statement.
Here’s what you need to know about the collection:
Variety of Products: The collection includes a diverse range of items that cater to different interests and age groups. From food items like Pop-Tarts and chips to clothing such as t-shirts and tote bags, there is something for every Pokémon fan.
Limited-Time Availability: The Pokémon x Target collection is only available for a short period. This means that fans should act quickly if they want to get their hands on these exclusive items.
Collaboration with Pokémon: The partnership between Target and Pokémon highlights the popularity of the franchise and the excitement surrounding its 30th anniversary. The collaboration was not just a marketing move but also an effort to engage with fans and create meaningful products.
Involvement of Long-Time Fans: Target involved its own employees who are passionate about Pokémon in the design process. This approach ensures that the products resonate with the target audience and reflect genuine enthusiasm for the brand.
Over 100 items will be released in Pokémon x Target collection
The collection will be released in two phases between May and June.
Target will release around 65 items when the collection launches in May. Then, on June 6, Target will release the rest of the collection, which includes another 40 items.
What will be included in the Pokémon x Target collection?
Pokémon x Target will include the following and more, according to Target’s news release:
- Apparel
- Accessories
- Home goods
- Food and beverage
Target locations will host giveaways and ‘immersive in-store experiences’
Starting on the day the collection is released, participating Targets will host “immersive in-store experiences” that are inspired by Pokémon, such as character meet-and-greets and photo opportunities.
There will also be giveaways, but Target has not yet announced what they would include.
What is Pokémon?
If you’re a millennial or Gen Z, you’ve likely heard of Pokémon, played the games or watched the anime after you got home from school.
The franchise, which began as a Japanese Game Boy game in 1996, is expansive and includes a long list of video games, a card game, TV shows, movies and more.
Pokémon’s popularity made its characters, such as Pikachu, Squirtle and Charizard, household names. It is one of the most popular children’s entertainment properties worldwide, comparable to Disney characters and Super Mario Bros.
Julia Gomez is a Trending reporter for USA TODAY and covers popular toys, space phenomena, scientific studies, natural disasters, holidays, and trending news. Connect with her on LinkedIn, X, Instagram, and TikTok: @juliamariegz, or email her at [email protected]
This article originally appeared on USA TODAY: Target unveils Pokémon collection which will include over 100 items
