Mazda has been the subject of speculation in recent weeks regarding the potential introduction of the Deepal E07 Multitruck, a fully electric vehicle from China, into the Australian market. This idea has sparked interest due to the unique design of the Deepal E07, which blends the passenger space of a five-seat, large SUV with the flexibility of a utility vehicle. This combination seems to revive the coupe-utility concept that Ford popularized in Melbourne during the early 1930s.
The relevance of this development is heightened by rising fuel prices and increased interest in electrification across Australia. In March 2026 alone, electric vehicle (EV) sales surged from less than nine percent of total vehicle volume to nearly 15 percent. This trend highlights a growing consumer preference for electric alternatives.
A key factor behind these rumors is Mazda’s long-standing partnership with Changan Automobile Technologies, the parent company of Deepal. This relationship has already begun to bear fruit in the Australian market, with the 6e EV liftback and the CX-6e EV SUV set to be introduced later in the year. These models are developed and manufactured by Changan, raising questions about whether a repurposed version of the E07 could appeal to Australian buyers.
However, despite these possibilities, it appears that Mazda is not planning to introduce the Deepal E07 Multitruck in Australia. A spokesperson for Mazda Australia confirmed this to CarsGuide, stating, “The reports are wrong.” They emphasized that there are no plans to develop or launch the E07 in the country.
There are several reasons to support this conclusion. Firstly, the E07 Multitruck has seen limited sales in Australia, with only 66 units registered in the first three months of its release. This suggests that the concept has yet to gain widespread acceptance among ute consumers.
Additionally, the Deepal E07 is priced at $65,000 for the RWD model and $74,000 for the AWD variant before on-road costs. A Mazda version would likely be even more expensive, positioning it above the BT-50 diesel ute, which is supplied by rival Isuzu. It would also compete directly with Mazda’s range of premium SUVs, including the CX-60 and the three-row CX-90 flagship.
Another critical point is that the E07 is essentially an SUV with a ute-like body, rather than a purpose-built pick-up. It features a large and heavy 80kWh battery, which reduces its payload capacity. This makes it less suitable for traditional utility tasks compared to conventional utes or even some SUVs.
Furthermore, adding another expensive SUV to Mazda’s lineup is not a priority at this time. The company is facing declining sales in Australia and has other pressing new-model priorities. The initial speculation about the E07 came from a roundtable discussion in Melbourne in March, where senior Mazda and Changan Mazda officials were asked about the possibility of launching the E07 Multitruck.
Hiroshi Ozawa, General Manager of Tech Development Centre and Program Manager for product development in China, responded to these questions by stating, “We can’t talk about future product.” He acknowledged the E07 as an interesting vehicle but clarified that Mazda does not produce trucks independently.
He added, “If there is a global need, we may have to consider it, but not at the moment. We are not studying such a model currently.” This response reflects the cautious approach of a Japanese automaker that is relatively small in the global automotive landscape. With limited resources and a need to focus on more immediate priorities, the E07 Multitruck remains a nice-to-have rather than a must-have for Mazda.
