Ditch the Pressure: Experts Reveal How to Actually Enjoy Valentine’s Day Intimacy
Valentine’s Day. For some, it’s a cherished occasion to celebrate love and connection. For others, it can morph into a high-stakes performance, a monumental test of a relationship’s intimacy that often leads to disappointment. According to relationship experts, the pressure cooker environment often associated with the most romantic day of the year can be a major buzzkill, leaving couples feeling stressed and underperforming in the bedroom.
Chamin Ajjan, a seasoned psychotherapist and sex therapist based in New York, highlights a common pitfall: treating Valentine’s Day like a “giant relationship monument.” This expectation of an all-encompassing, perfect romantic experience can trigger a “high alert” in our nervous systems, making genuine connection and physical intimacy incredibly difficult.
“Your nervous system goes into high alert, and it can be really hard to perform in those circumstances,” Ajjan explains. This often leads to a disconnect, where the intended celebration of love becomes a source of anxiety.
To help couples navigate this potential minefield and foster genuine intimacy, Ajjan offers three essential strategies: clear communication, reduced pressure, and a return to the fundamentals of connection.
The Power of the Kiss: Reconnecting Through Simple Affection
One of the most surprising yet impactful recommendations is to simply embrace more kissing. Ajjan notes that many couples she works with struggle to recall the last time they shared a meaningful kiss, with some even finding the act feel “weird” due to a lack of practice.
However, the science behind kissing is compelling. Ajjan explains that this simple act of affection triggers the release of “feel-good” brain chemicals. Dopamine, associated with excitement and reward, and oxytocin, often dubbed the “bonding hormone,” are both boosted through kissing. Furthermore, it helps to lower cortisol, the stress hormone, facilitating a shift from a “teammate” mentality to a more intimate “lover” mode. This process helps rebuild feelings of fondness and longing, essential ingredients for a fulfilling intimate connection.
Ajjan, who brings over two decades of experience in psychotherapy and well-being coaching, observes that Valentine’s Day inherently raises the stakes for many when it comes to sex and intimacy. The expectation of an “amazing, ‘all-out'” sexual experience, simply because it’s a holiday dedicated to love, is a recipe for stress. This pressure can make it challenging for one or both partners to relax and be present.
She identifies two common responses to this pressure within relationships: either an increased desire for sex or a complete shutdown and loss of interest. “For the people who fall into that camp where they’re just not interested in sex, it can be a complete turnoff, this pressure,” Ajjan states. This can leave the other partner feeling disappointed when their expectations aren’t met.
Lowering the Stakes: Shifting Focus from Goals to Connection
Ajjan’s second key piece of advice is to “lower the stakes.” This involves moving away from rigid, date-night goals, such as orchestrating an incredibly romantic evening that inevitably culminates in sex. Instead, the focus should shift to simple, pressure-free moments of connection, even if the night does lead to the bedroom.
This means prioritising acts like touching, hugging, and kissing over the pursuit of “perfect sex.” These gestures, Ajjan suggests, are crucial for building feelings of safety, trust, and bonding, without the pressure of needing them to lead to something more.


“Reframing” Valentine’s Day is also a powerful tool. Ajjan advocates for the idea that any day can be a romantic holiday, discouraging the practice of loading all relationship effort into one specific date. By enjoying the day without the rigid expectation that it must end with sex, couples can create space for whatever naturally unfolds. “All that pressure put on one day… It’s too much, and it leads to a lot of disappointment. Any day can be Valentine’s Day,” Ajjan asserts.
The Art of Communication: Expressing Your Needs and Expectations
Finally, Ajjan’s third essential must-do is for each partner to clearly communicate their expectations for Valentine’s Day. She admits to experiencing disappointment herself when her own built-up expectations fall flat, acknowledging that it’s not her partner’s fault when unspoken desires go unmet.
A significant hurdle for many couples, especially around major holidays, is the failure to verbally express what they want and expect. This leaves partners guessing, often leading to conflict and disappointment. “If you have expectations that are unspoken, and your partner doesn’t know about that, and they’re not meeting the expectations, that’s going to lead to conflict, it can lead to disappointment,” she explains. This can foster feelings of being misunderstood, uncared for, or deprioritised, while the other partner may feel like they can “never get it right.”
Even in the early stages of dating, Ajjan observes that unspoken high expectations can create significant conflict. Therefore, for Valentine’s Day, she encourages couples to take it slow, use the occasion as an opportunity to reconnect, and, above all, allow intimacy to unfold naturally, free from the burden of stress and expectation.





